There exist three fundamentals to SEO: content, links and social media. And if several years ago one could say that social media is a factor of low importance now it is as important as other ones.
A marketer consultant at KISSmetrics Neil Patel has explained why today one may not forget about using Google+ in SEO Content Strategy. He also gave some useful advice on increasing the efficiency of this kind of promotion.
According to the author there are 8 key rules of working successfully with G+:
• Optimize your Google+ profile
• Optimizing your Circles
• Format your posts headlines
• Create compelling content
• Share compelling content
• Optimize the +1 button
• Confirm ownership of your site/account
• Confirm authorship
Neil cites the unwillingness of your clients to deal with Google+ as one of the key obstacle to starting to use it. Everything new is always hard to sell as a service. And the key method of overcoming this obstacle is to start using G+ as SEO tool yourself thus demonstrating its efficiency with your own example.