Executive Director of Rusty Brick that is an Internet-promotion service and authoritative online marketer Barry Schwartz has published an addendum to his comment on the threat directed against Google spam-team that was posted by one «angry SEO-master» on the forum of GoogleWebmasterHelp.

Now the author examines a post of a webmaster on the same forum, in which the frightened developer claims that he received a call from Google demanding money and threatening to block the account in case of refusal.

Barry asks the forum participants to tell about such cases of outright extortion and recommends all people, who will encounter with something like that, to minutely question «the voice» about a source and details of the requirements.

Well-known SEO Manager Scott McLay has made some update to his article of 2010 «LinkBuilding 101 – TheAlmostCompleteLinkGuide», devoted to the development of link creating integral strategy. Since then author’s view has not changed a lot, but Google Penguin appearance made him to additionally emphasize some aspects of his theory.

SEO-expert’s main message has not changed – 80% of positive (or negative) factors for SEO-ranking come from external sources, including not only links, but communities and quotes.

The author emphasizes that Penguin only formalized high requirements to the quality of content, which is a basic building material for links and successful SEO-optimization.

The article is arranged in such a way that it isn’t necessary to read 2-year-old material. All the main points of the author’s conception are introduced over again, but some of them are refined a little and detailed with regard for new realities.

Nathan Safran, Director of Conductor that is a company-developer of SEO-technologies, believes that in SEO industry one year is equal to seven. Therefore, he considers necessary to sum up the results in this field as often as possible, at least each year.

In his article 5 Graphics that Recap the Most Importan tGoogle SERPC hangesin 2012, he offers to examine 5 graphic collages, which clearly show the main modifications of Google SERP in the past year.

The author believes that «one picture is worth a thousand words». In humorous and visualized form he shows the «before» and «after» of each stage of changes. At the end of the publication m-r Safran combines in one picture all changes of Google SERP, making visual both progress of events and their analysis.

In addition to technological aspects analysis, the author studied users’ sentiments of the Google SERP reform, having read many personal «tweets» and comments to articles.

There is an opinion, that «SEO departments should be renamed content marketing departments». And it makes to think about how much content-marketing influence marketers and how SEO field can change itself?

Thinking about this Econsultancy company carried a survey of 1300 agencies, brands and publishers. According to 90% of respondents, «in the next 12 months content-marketing will be more important» and 44% of them agreed on that «content-marketing is more effective than advertising in sales generating».

Thus, is it really time to change the name? It is hardly so.

Content marketing requires skills, which SEO-experts do not possess as a rule. For example, ideas generation or market analysis calling for research skills.

Content marketing cannot replace SEO and would not become its «last version». But to a large extent it will help SEO to overcome obstacle course in the form of Panda, Penguin and other Google creations. Under the stipulation that except of SEO a company will be able to understand the consumers and to create excellent content for them.

Is it necessary to rename SEO departments content marketing departments? – No.
But is it necessary to create content that serves purposes of SEO, PR, social and other important areas of activity at the same time? Definitely, yes.

Some believe that “SEO departments should be renamed content marketing departments”. It makes us think over the influence of content marketing on market specialists and the changes in SEO sphere. 

Having considered it, Econsultancy Company questioned 1300 agencies, brands and publishers. Some 90% of respondents believed that “the next 12 months content marketing will be of high importance”, and 44% agreed that “content marketing is more effective rather than advertisement in generating sells”.

So, should we rename it? Hardly.

Content marketing requires the skills, which SEO specialists, as a rule, don’t have. Ideas generation, for example, or market studies, why one should have the ability to make these studies.

Content marketing can’t substitute SEO and be its “final version”. But it’ll help considerably SEO leap over the obstacles in the form of Panda, Penguin and other Google’s creations. If the company, except SEO, will manage to understand the customers and create for them great content.

Should SEO departments be renamed content marketing departments, after all? – No.

Should the content, serving the goals of SEO, PR, social networks and other significant business activities, be created? – Definitely, yes.

6 Steps on How to Cash-In on the New SEO

Just a year ago SEO market and content marketing showed no interest in the rating of an author, Panda, Penguin, Mobile Internet and Google+. And now they are the key components of web-marketing! Have you managed to study them and customize them for maximum traffic and money inflow? If you have no money, you should catch up. Neil Patel tells about Six Steps on How to Cash-In on New SEO. And we’ll give their short description.

Step 1. Cash-in on Penguin’s Over-optimized Link Profile Update

Correct your mistakes, delete even slightly similar to spam links and build up links’ bulk.

Step 2. Cash-in on the Google+ Profile

Create your account and fill it with perfect and exclusive content, and add the friends of high quality, and so on and so far.

Step 3. Cash-in on the Google Authorship Markup

Author’s avatar (picture), arraying your snippet in SERP, increases the traffic. If you are lucky – even by times.

Step 4. Cash-in on Social Signals

Increase the trust rank of your page with the help of social networks, now it’s one of the most visible and efficient ways.

Step 5. Cash-in on Mobile

Optimize you website for mobile devises. Use the “jacks” of mobile SEO and mobile context advertisement.

Step 6. Cash-in on Panda’s New Web Content Rules

Having answered certain questions of Google, you can improve your content and make it, if not perfect, but at least, excellent from the point of view of Panda.

Conclusion. It’s true that Google is constantly introducing many changes into its search system. And the winner will be that person, who monitors important innovations and adapts to them, creating the content of high quality. Do it all the time (the article contains recommendations and specific actions), and you’ll cash-in!

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