PSA: PayPal Pay-Ins Do Not Work

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Greetings dear SerpZilla users.


As you may have noticed, payment procedure via PayPal has not been available lately.

If you wish to credit your account, please submit a new support ticket in order to receive further instructions.

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Finally, Google Removed all Emoji Symbols from SERP

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Jennifer Slegg reported in her TheSEMPost blog that Google removed Emoji symbols from desktop and mobile search results once and for all.


Emoji have been displayed in mobile search results through the latest few years, and in desktop SERP – for a few months. Google reported about disabling Emoji in May.

The occasion happened because of large brands such as Expedia started to invent different ways of applying Emoji in their ads, in order to improve conversion rate from organic Google SERP.

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Positions Explorer – A Newish Tool in Ahrefs

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Ahrefs announced launch of Positions Explorer – the new tool to explore keyword positioning. Now service users can check in what phrases their competitors are ranged by and how much organic traffic do they bring on their sites.

Representatives of the service recommend SEO-enthusiasts to pay attention to “Organic Keywords” and “Top Pages” reports which are the foundation of the Positions Explorer.

New tool can be found here.

In December 2014th Ahrefs released freeware plugin – SEO Toolbar. Novelty represents the tool for quick external optimization factor analysis. Plugin allows to get a quick access to key SEO points and measure SEO efficiency of either standalone pages or domains.

In March, service launched new Content Explorer tool called to find a content which does received a major count of reposts in social networks.

And in May Ahrefs presented new function Disavow Tool Integration. That one is called to ease definition of low quality incoming links.

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IAB: USA Digital Ad Spendings Overcame 13,3 Billion Dollars in Q1 2015

in Analytics, News

Income from the digital ad sources in the first quarter of 2015 exceeded 13,3 billion dollars. Quarterly report from IAB (Interactive Advertising Bureau) and PwC US’s New Media Group contains data of ad income growth by 16% in comparison to same previous year’s period, where the same index has been valued 11,4 billions.


IAB graph shows quarterly revenue growth trend from 1996. 2014th 4th quarter became some kind of a record: back then revenue level exceeded a 14 billion dollars point. In 2014th spendings on ads in the USA reached 49,5 due to mobile and social network ads growth.

eMarketer made a prognosis that overall world spendings in 2016 are going to exceen 100 billion USA dollars.

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Google Launched the Micro-Moments Project

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Google developers launched the Micro-Moments project called to help marketing professionals to better understand user behaviour and its consequences. Google claims a definition of “micro-moment” as the moments, when users want to get, find, make or buy something acting immediately on their mobile phones. Micro-Moments itself is a complex of stories real people’s stories about their micro-moments. Suchwise, Google tries to show that crossing of demands and contextual demands are in the very hearts of mobile opportunities.

In the upcoming months project developers plan to present strategies and examples on how to connect the points between intent and context.

Portable devices changed people’s interaction with brands in online and offline, that’s why brands must change their achievement and engagement possibilities, with emphasis on the mobile devices. Behavioral patterns divided consumer’s travels onto hundreds of short moments of decision making:

– Number of mobile internet-sessions grew by 20% in the last year;
– Through the same period time spendings on visits to the Internet reduced by 18%. In other words, mobile accounts increase number of sessions and sessions become shorter;
–  But the sessions still have been changed the last year: a level of mobile conversion increased by 29%.

Users got a quick access to mobile peripherals, they get an access faster than ever before, it results in much quicker and justified decisions. 60% of mobile consumers say they make a decision concerning purchase faster than a few years before.

60% stop a dialogue to find something they just heard of. 66% smartphone users handle their devices to acquire further information on the subject they just heard on the television. Generally, 65% online users find that nowadays they search more information on Web than earlier.

82% smartphone users go for search engine to find local businesses. 91% handle smartphone to get an advice on how to repair a house. 82% of users use them to make a decision on buying something being in a real shop at the moment. Because of mobile device usage growth, some decisions made in more uncommon places: 39% consumers make purchases on kitchen, 28% – in car.


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Google to Update Panda in a Few Weeks!

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Google soon to release an update. That’s been said by Gary Illyes as he was performing on SMX Advanced conference.

Google Panda

According to his speech, update will be released in the next two, three or four weeks. It makes sense that the algorithm will be updated in the nearest future. Gary also stated that Panda much likely to claim no change, but its data will be renowed.

Futhermore, good news – the sites affected by Panda will be more likely to reclaim their positioning in search engines!

Gary also mentioned that it’s up to Google interest to apply a major update. Thus, Google Search team tries to support as high volume update frequency as possible. For now Panda updates require a manual launch and aren’t performed automatically, as for another Google algorithms.

Panda celebrated its 4th birthday on 25th of February. The main purpose of the algorithm is to fight sites with a low content quality. The latest official Panda update, 4.1., has been performed in September 2014, and the latest unapproved one – the same year’s October. John Mueller also had a statement of approval in March that Google didn’t update Panda algorithm since October 2014.

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Google: “Near Me” Searches have Doubled this Year

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Users show an increased interest in finding local businesses

Google Near Me

According to Google Trends data from March, search queries containing a geo or a location qualifier such as “nearby” or “near me” have been doubling the past year. Well, as mush as 80% of those searches come from mobile devices!

At first, Google launched new mobile ad product specifically designed around these types of queries and then released this data on the last week.
The new Nearby Business listings strip out the typical copy shown in text ads and feature buttons to get directions or click-to-call the business conversional buttons.

Google’s Chief business officer Omid Kordestani confirmed also that that a “Buy now” button will start appearing soon on select search ads!

Overall, what does it mean? If you are working in a field of any type of e-commerce business, you want to optimize your pages towards the new hype as users nowadays become more likely to pay an additional interest in searching local businesses – make sure your pages contain precise contact information regarding your business and the products you sell.

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You Should Be Using Google Analytics Smart Lists for Remarketing!

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What about Smart List? What it stands for and what it does?

A Smart List is a remarketing type list that Google search engine created for you basing on your Google Analytics conversion info.
Google uses a machine learning – it ooks through the data searching for indications that a user most likely to convert performing a target action as he visits your site.

Google Analytics

Signals such as device, user location, his browser, a referrer info etc. are analysed daily, and then the lists are updated to include the users who are more likely to convert.

Smart Lists: a criteria for set up

Set your Google Analytics code to enabled state of remarketing and advertising reporting.
You also want to have at least:

    10,000 daily pageviews on your site
    500 monthly transactions

If you haven’t got enough data, then Google will gather information from businesses that are similar to your own and will automatically create your list based on signals from their data.
The Smart List’ll work better if it’s made of your own data, however it’s worth testing the List even if you know it hasn’t been based on your own signals.

The Results

We set up Smart Listsfor a retail client of ours who’s selling high-end items. Image and text ads were split out into separate ad groups, and the other 13 lists that were set up were a mixture of AdWords URL targeted lists and Google Analytics remarketing lists such as “10 minutes on site and no purchase.” A sample of metrics can be seen below from the trial that started mid-March.

– Searchengineland


It’s interesting to note here that the text ads are outperforming the image ads despite the image ads being of a high quality. I would speculate here that the text ads are caching more engaged users who are taking the time to spot and read the ads rather than just seeing something that is eye catching and clicking through.

– Searchengineland

Smart Lists have been proven to generate a higher ROI than the other lists. They also got a higher relative CTR than other ad groups!

We also set these up for a top-end high street fashion client, and the data below is for a 30-day period.

– Searchengineland


Differences in performance can vary due to many factors, but this time image ads worked better than text ads.

How to set Smart Lists up?

Log in Google Analytics, then select the «Admin» tab at the top.
After, you’ll see an option for «Remarketing» under «Property». Choose that, then click on «Audiences».


Select a new audience using the red button, then select the account you want to set the Smart List for.


If you’ve selected Smart List, you’ll be able to see roughly how many users you’ve had pass through that site over the last week (7 days).
This will help you to determine your membership duration.
Make sure you’ve got 10,000+ users in the list in order to use your own data for it.


Add an audience name and hit “Save,” then you’re done! The list will appear in your AdWords shared library, and you can use it in any of your Google display remarketing campaigns.

Why to use Smart Lists?

Smart Lists remove the need to keep re-evaluating your remarketing lists, because they dynamically update based on the latest criteria that has shown to lead to a conversion.
Dear user, if you’re new to Google Analytics remarketing routine, this is probably the best place for you to start!

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Mobile-friendly Sites in Bing

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It will look something like Google’s mobile-friendly search algorithm, yet with obvious exceptions. The summary goes with following:

— Launch is expected in the upcoming months.
— It will parse user experience on mobile devices, so make sure your site runs comfortable on the mobile devices.
— If you got the “Mobile-friendly” label on Bing mobile, you was set up to the algorithm:


— A new tool to come from Bing will tell you if your site is mobile-friendly or not and how to get mobile-friendly if you aren’t.
— Sites that are unable to render on mobile devices will suffer (i.e. fully Flash sites).
— There will be two optiones – on or off, meaning that you are either mobile friendly or not.
— It’s a real time algorithm, so as soon as BingBot crawls the site, it will be picked up.

For further information follow discussions at Google+.

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Google Applied Manual Sanctions for Low-Quality Content

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Google has issued a massive amount of manual actions over “Thin content with little or no added value.”

Thin content sanction example

Seems like Google went after a content network and was able to locate loads of sites participating in this network and then slapped those participants with low-quality or thin content manual actions.
An intense discussion on the subject goes on BlackHatWorld forum.

There has been a rash of thin content site issues the past day and a half popping up from GWT. Seems Google is stepping up the game in that area.

Seems like a lot of people are getting these messages since the past few days. I lost a site last year and GWT message was: “Pure Spam”. Although the site had around 200 articles and it was definitely not SPAM.

So yesterday I saw two of my sites penalized with “thin content” while one of the website was a huge white hat experiment. I use professional copywriting services and was shocked to see this, my affiliate manager was shocked too.
Then I go to my affiliate network forum and posted a thread and saw couple of other guys with the same penalties. One was having couple of hundred articles on his website. I saw his website, it was very decent.

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