It’s 4 years since Google Panda has been launched for the first time – Panda ver. 1.0 was released on February 24, 2011.
Google have been updating Panda officially for more than 20 times and applied over 50 unofficial updates.
Panda became a part of SEO handbook. It fundamentally changed a definition on which type of web sites ranked well in Google. It also affected thousands of businesses and how they operate online.
For now it’s been around four months since Panda was updated for the last time, as we remember the latest official update took place in September, and the latest unofficial one was applied in October.
Instead of Penguin, Panda impacts more sites overall. Google must be proud of it’s algorithm since it has cleared a search engines perspective with quality over quantity.
SerpZilla team joins to congratulations and we hope that sometimes, with minor and major algorithm updates, Google can be a bit more loyal to the systems that offer such services as we do!
AdWords launched ‘call-only’ ads in a phone-number-only format. The new format to be shown on devices which are able to perform calls (smartphones, tablets etc.). This innovation intendend to ease mobile ads for marketers who interested in call receiving and tracking.
The function is comparable to call extension, but ad creation process of ‘call-only’ appears to be much eaasier. After choosing ‘Create ad’, users can pick ‘call-only’ in the popping list:
How it will look like:
After adding all information, a correct URL and placing call tracking conversion, advertisers will get an ad which refers calls on their site, not a traffic. URL helps to define which users calls in fact.
As ad being clicked, users smartphone gets company phone number. In tine as ad being clicked, advertiser receives payment for an ad.
Speaking as a whole, new format integration saves time for ad creation with call function and improves CTR by 6-8%.
John Mueller, Google Webmaster Trends Analyst, said that doubled title and meta description tags don’t cause any problems with Google search quality. In particular, those sites doesn’t get affected by Panda algorithm. As John says, doubled title and other meta tags aren’t a sign of quality in search. He also added: «Title and meta double presence doesn’t mean you have any problems with your site» – instead Google pays much more attention to overall quality.
Mueller recommended to remove doubling if it exists and stated that it won’t affect Google quality rating.
Analytical agency comScore released it’s monthly rating of top digital media properties.
Reach % denotes the percentage of the total internet population that viewed a particular entity at least once in December. For instance, Yahoo Sites was seen by 70.4 percent of the 228 million desktop internet users in December.
* Entity has assigned some portion of traffic to other syndicated entities.
** Indicates that the entity is an advertising network. — comScore
Dentsu Aegis Network, international media and digital marketing communication company bought Covario, one of the biggest USA search marketing agencies. Though the deal doesn’t mean an ownership over Rio SEO software. Rio SEO became independent software development company outside Covario brand.
Searchmetrics officially presented key ranging factor rating of 2014. High quality content, literate site structure and behaviour factors became first-placed in the previous year. By that time link factors and social signals lost their significance.
Authority Labs agency published statistics of organic clicks on Google SERP in 2014. Click statistics were based in depend of device from which a transition was complete – mobile or desktop; and also keyword type – information or transaction ones.
Google updated Penguin algorithm up to version 3.0. Filter fights search spam, overoptimizated sites and resources with unnatural links. Site owners who made a request to review site positioning received an opportunity to recover in search results.
Google decided to remove Carousel from local search results connected with hotels, restaurants and other categories.
Mobile site optimization became much more significant factor for Google. Search engine started to mark in results web-sites optimized for mobile devices, also Google launched Mobile-Firendly Test tool in Google Webmaster Tools kit.
Bing published own version of Panda algorithm pointed to fight low-quality content. Despite that search engine representatives said what the truly quality content is. Bing professionals refer onto three aspects of web-site and page:
Twitter huge study ended the 2014 year. It’s dedicated to user interest in using service publications. Statistics made of 4 million tweets analysis. The main thing Twitter analytics figured out is that the time of publishing doesn’t affect on tweet spreading statistics.
That month signed Panda launch, which has been updated to ver. 4.0 and called to fight low-quality site content. The giant brands like Ask.com and RetailMeNot have been sanctioned with updated filter.
The biggest commercial resource eBay also suffered of Panda update and manual sanctions. Loss of traffic cost eBay 200 mil. USD of year revenue.
Google dismissed content authors photos from SERP.
Also, developer conference Google I/O 2014 have been opened in June, where has been announced new product design based on Chrome; which is going to be used in Android devices and visual search elements update; there have been said about few innovations connected with wearable-device development.
Google launched Pigeon – local search algorithm. Algorithm launch changed situation in SERP significally. Google, in turn, started to review site regionality as one of the ranging signals.
Matt Cutts, Google Anti Web Spam CEO announced that he leaves company until October. Though his holidays have been extended. The case provoked series of gossips in community.
Groupon showed research results proving that 60% of incoming site traffic made by organic search. The experiment inspired Conductor agency to review search results made in 2013. Result was the following: part of organic traffic, coming on site, equals 64%.
Google declared HTTPS to become an important ranging signal. It forced web-masters to upgrade sites from HTTP to HTTPS. The decision was to improve security and privacy within web.
Google announced an update for smartphone search algorythm. Standalone mobile content robot going to multiply mobile content volume and allow users much more information which is relevant to exact searched keyword. Webmasters got to update robots.txt and optimize their sites for mobile devices as a result.
By the end of 2013 Google released 100 percent safe search. In february 2014 keywords of Not Provided category increased to 80%.
Webmasters started to discuss a possible update of Google algorithm by noticing sufficient changes in SERP. Though, search engine representatives usually do not approve that kind of information. SERPs.com and other metrics demonstrated statistics of visible changes in SERP positioning.
Google also presented new UI of SERP and ads in search block. Page links on updated results page appear without underlines. Changes have also affected an appearing of ads in block.
April 2014 brought a serious vulnerability in OpenSSL protocol, which has been named as Heartbleed bug. Google, Rackspace, AWS and other software companies found millions of sites suffered of Heartbleed. Due to the breach the hackers could invisibly get an access to personal data worldwide.
Vic Gundotra, Google vice-president and Google+ social network CEO declared he’s leaving corporation. This occasion got a lot gossips of future of the social network. TechCrunch even reported that Google+ will no longer exist as standalone product. Despite all closing doesn’t happen and Google+ still exists along with Facebook and Twitter.
Search engine users noticed that Panda search algorithm have been updated every few weeks until October, but there haven’t been any moves from October 24.
Besides that, there haven’t been any changes connected to Penguin algorithm since 6th of December.
Back in 2011, Google representatives gave Panda some rest on holidays:
Seems that Google tries to avoid search algorithm updates during holidays remembering joylessly famous Florida update in 2003 when all giant online-retailers have disappeared from search engine results pages.
Winter holidays and pre- New Year’s Eve as well as Christmas are obviously the sweetest days for e-commerce.
We hope you bought enough backlinks to be on the TOP-10 as the potential customers are looking through SERP for some goods and gifts!
Contextual ad service Google Adwords expanded effect on commercial actions for British, Deutsch, French, Australian and Indian retailers. An offer which has appeared two years ago in USA allows retailers to show actions in merchant promotions of search engine results page and Google Shopping.
American retailers who already participate consider rise of efficiency their merchant promotions. For example, Venus company advs with commercial actions raised clickability by 7% and conversion coefficient rise by 2%, wherein CPC price reduced by 11% versus default merchant ads.
In the end of September, Google Adowrds representatives announced an expand of merchant ads of local shops (Local inventory ads) for The Great Britain, France, Germany, Japan and Australia.
In July of 2014th commercial service of merchant search announced launch of rating in goods descriptions. Buyers from the USA saw them as stars and reviews in merchant ads (Product Listing ads) in google.com or google.com/shopping versions.
By the way, in SerpZilla you can check sites PageRank and number of external backlinks in a link placement search interface.