Manas Kumar – the blogger and experienced Internet marketer from 1SEOIN (one of the most noted SEO company in India) – published the list of common SEO mistakes which he thinks should be avoided.
First mistake on the list is not including relevant and useful content, which can help the website to be SEO-friendly and rise in the search engine rankings. While irrelevant keywords may result in spam
Overlooking the social media is listed second among the common mistakes. It is stated that nowadays social media can play a very important role in search engine optimization. So it is really important to adopt right blend of social media and SEO strategies in order to reach higher results.
Another mistake according to Manas Kumar is avoiding mobile optimization. It is clear that people spend more and more time using their mobile devices and apps, so it is principal to optimize websites for mobile phones as well, using special and unique options of devices and making the best of them.
Imbalance in using keywords can trouble website’s rank. Besides – Google can impose penalty on sites stuffed with keywords! So it is important to use rich and useful content with the right keywords to reach high ranks in search engine.
Manas Kumar also suggests to use flash and images carefully, because too much media can hamper the site’s rank in search engine.