On monday of November 12th DoubleClick platform got shutdown due to technical issues. Incident caused a stoppage of showing ads on 55185 websites, that equals 315 ad network shutdowns, says AdWeek.
An ad which is primarly appears on online-issue websites such as The Wall Street Journal, Forbes, The Guardian’s, Wired was absent for 90 minutes.
In the last 2014th quarter ad network DoubleClick brought Google $3,4 billion, according to Mountain View’s report for 3rd quarter of 2014th.
It amounts for $1,5 million per hour approx. Thereby, the apprehended damage caused to Google with platform shutdown goes for $2 million.
DoubleClick shutdown affected worldwide websites and all ad forms: video, display, native and mobile.
«Our team managed an error quickly. Now platform works again and our partners could return to financing their content.», – Google Press Secretary commented on situation.
Google ended DoubleClick buying process in March of 2008th. In February 2010th search engine integrated DoubleClick technology and stated about readiness to show collaborative development product – modified ad showing system. Platform included two products: Ad Manager and Dart.
In June 2014th Google Analytics Premium was officialy integrated with DoubleClick Campaign Manager and DoubleClick Bid Manager. Newcome allowed advertisers to trace their users activity: how do they interact with ad launched on DoubleClick platform.
The incident shows how it’s important not only to rely on one favorite marketing channel but also to use all of the available, and the link building isn’t an exception either – you’re able to buy quality links on SerpZilla as always!