40 SEO Tools of the Trade

07 May
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Michael King a SEO manager at Publicis Modem in his presentation tells about many tools which are useful for SEO covering both those general that work for everyone as well as local ones which suit only for Asian or Russian market. Here you will find both those instruments that everyone uses already as well as those known to few.
All resources are split conveniently into categories and chapters based on their purpose.
The author notes that with all this usability and automation one should not forget to use the head which provides the key result. He reminds that all resources mentioned are just tools which one needs to be able to use.
A short list of resources mentioned:

● On-Page SEO Tools: Screaming Frog for onpage links, Scraper for Chrome, HTTPfox(header response codes, 301s etc), Page Speed Plugin
● Keyword Research: Keyword Eye, Soovle, Ubersuggest, Scrapebox, SEOGadget Adwords API Excel Plugin
● Content Generation: Michael’s own GoFish (pulling Twitter updates via keyword search),SEOGadget’s Google Docs Tool, SEOTools by Niels Bosma, ImportXML
● Social Media Profile Link Information: Link Research Tools, Link Detective
● Competitive Analysis: Searchmetrics Essentials (Keywords, Domain Data, etc)
● Persona Development: Facebook Ad Creator, Facebook Insights, Doubleclick Ad Planner
● Infographic Data and Conceptualization: World Government Data, Google Public Dataand Infogr.am, Dipity, Storybird for building graphics
● Open Link Data Sources: Ahrefs, Blekko (use the /seo slashtag), and Link Diagnosis
● For Rank Monitoring: STAT
● Blog Management: ManageWP (launch and clone blogs from one spot)

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20 Unusual Things for Your Site’s Promotion

03 May
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When we talk about methods of site promotion the discourse is increasingly dedicated to link-building automation, building re-linking and site usability improvements. These things are important beyond any doubt but talking about them we are increasingly forgetting that a user comes to a site not looking for usability. First of all a user seeks the information which is interesting and useful.

Matt Goffrey writes about promotion which is based namely on user’s interest to the information itself but not its presentation form in an article «Unusual Things You Can Do To Promote Your Site».

The methods are simple and well-known and rely on human curiosity, laziness and greed. Those most obvious of them — to give something away with a rebate or even for free. All the method descriptions come with logical explanations of their efficiency and causes of their utility.

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What people do is the new SEO

30 April
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The debate on whether SEO is dying or not exists right as long as the term «SEO» itself. And if it is going to die then when will it happen? With all this talk SEO still exists.
Aaron Friedman, one of the leading SEO analysts and a searchenginewatch.com author could not help expressing his opinion on this matter as well.
SEO is a superstructure and will always remain a superstructure over other areas like search engines, social networks and so on. The author says that while understanding this it is important to follow how these areas change in order to predict the changes in SEO itself.
If the Internet today makes an evolutionary leap SEO will have to follow. Thus the question of SEO existence should be re-formulated from «Will SEO die?» to «Will it be able to adapt to the industry?»

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Top PPC campaign mistakes

26 April
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Today PPC is one of the key sources for attracting new customers and users. When we say «Internet Marketing» it is namely this type of the advertising that we imply.

Modern level of automation of PPC advertising campaign designing process, of its tracking and increasing its efficiency saves so much time that we should spend on analysing our actions. But just as in any other sphere simplification often leads to monotonous «copy-paste» devoid of the very same analysis.

It is namely the moment when classic mistakes happen.
John Lynch in his article has described 10 most popular PPC advertising campaign mistakes. He provides his comments and explanations on each one of those commandments.
• 10. Not Using Geographical Targeting
• 9. Not Using Site Exclusion
• 8. Failing to Recognize the Existence of Match Types
• 7. Not Utilizing Negative Keywords
• 6. Not Separating Search/Display Campaigns
• 6. Not Separating Search/Display Campaigns
• 5. Being an Adwords-only Organization
• 4. Selecting keywords that are too broad
• 3. No Ad Testing
• 2. Sending Users to the Homepage
• 1. Not Conversion Tracking

 

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Tips for writing great links

23 April
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Gerry McGovern in his blog initiates discussion of a seemingly simple topic that requires no comments — how to make correct and understandable links on a site’s pages.

Even if your link-building strategy is based on the automation of the process try to pay attention to every detail. Every small thing is important here: number of words, mentioning the extension, using inquiring intonations and many others.

The key advice is — learn to make links so that they are understandable and provide answers to the questions which matter namely for site visitors not for you. Also group arrays of links competently.

You can read the rest of the advice in author’s article.

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Corporate blogging

19 April
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Paul Boag has shared his opinion on typical misconceptions from the strategies of corporate blogging. By thinking that after the blog is created the work is done and the traffic along with blog community and love of the public will arrive by themselves marketeers are making a system-grade mistake from the very outset. It is namely this mistake that prevents from getting all possible results and benefits.
Getting a negative result in the end of a project specialists conclude that corporate blog is inefficient as a marketing instrument thus casting away multiple positive moments and opportunities of communicating with client in this way.

Building a shop is not enough to get customers there.
The author analyses in detail ten most typical situations, mistakes and ways to correct them:
• A blog does not magically generate traffic
• Good corporate blog requires long term commitment
• Teaser feeds are a wasted opportunity
• You are not “engaging” anyone
• Press releases shouldn’t appear on a blog
• You sound like a faceless corporation
• You need to show the warts and all
• Marketeers often make bad bloggers
• You expect too much from your readers
• Your competitors will read your blog – Get over it!

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10 Optimization Secrets To Drive More Mobile Traffic From Facebook

16 April
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During the last several years there has been the trend that the mobile traffic almost doubles annually. Social networks generate a considerable part of this traffic.

Despite this fact being such an obvious one, currently there is not so much of understanding and practical advice on attracting this traffic better.

Brian Klais, a founder and the president of the mobile consulting and technology company Pure Oxygen Labs that he launched in 2011, gives his own 10 pieces of advice on getting such kind of traffic. Although they are quite evident, the author provides his own comments and indisputable arguments regarding the benefits and harm related to using particular instruments.

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17 More Unconventional Link Building Strategies

12 April
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Sujan Patel, one of the «Single Grain» SEO Agency owners and leading experts has shared 13 pieces of advice of designing one`s own successful link-building strategy. Sujan pays attention to the fact that these is not just a classical advice rewritten and hackneyed for everyone. Instead this is the stuff that really works as well as the result of his years of work experience.

The author cites using automation of your work where it is necessary to release one of the core resources – time, as one of the key moments.

 

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Making your Goolge SEO strategy efficient

15 March
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There exist three fundamentals to SEO: content, links and social media. And if several years ago one could say that social media is a factor of low importance now it is as important as other ones.
A marketer consultant at KISSmetrics Neil Patel has explained why today one may not forget about using Google+ in SEO Content Strategy. He also gave some useful advice on increasing the efficiency of this kind of promotion.
According to the author there are 8 key rules of working successfully with G+:
•    Optimize your Google+ profile
•    Optimizing your Circles
•    Format your posts headlines
•    Create compelling content
•    Share compelling content
•    Optimize the +1 button
•    Confirm ownership of your site/account
•    Confirm authorship
Neil cites the unwillingness of your clients to deal with Google+ as one of the key obstacle to starting   to use it. Everything new is always hard to sell as a service. And the key method of overcoming this obstacle is to start using G+ as SEO tool yourself  thus demonstrating its efficiency with your own example.

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5 Must-Have SEO Skills

06 March
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What qualities a modern SEO needs to have so that he could call himself a professional? To be more exact what besides SEO does he need to know?
One of the leading authors of searchenginewatch.com have given his own answers to these questions.  Bob lists five key skills and qualities while explaining importance of each of those for modern SEO industry.
·        Technical SEO
·        Social Media Marketing
·        Link Building
·        Usability & Information Architecture
·        Content Marketing
A today’s SEO must be able not just to attract and keep a visitor on a web-site but also analyze his behavior in  structural way  as well as understand what a visitor wants and needs. Add up a desire to constantly learn something new while not being afraid of experiments and you’ll get a success recipe for our industry.

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