New Google Algorithm or Just a Test?

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There was a chatter around Google’s last Friday update. Since then some webmasters already experienced a movement and even drops of keywords in search ranking. Would it be the new Panda or Penguin version, doorway algorithm or a brand new product? Who knows…

Community have already started to discuss the topic:

Definitely movement here and not for the good. Another 3-4 spots lost on all main keywords.

Today I see penguin related movement.

Today I see movement (further shuffling similar to yesterday). Why do you think it is Penguin-related?

Lots of SERP movements in Google Australia, seeing a lot of new sites showing up on page 1 for root keyword searches but not city based (ie: keyword sydney), not much changes there. Most of the fluctuations are from money keywords or root keywords search results. That’s my observation so far.

For futher information follow WebmasterWorld forum where a heavy discussion goes on.

In our opinion there’s nothing to worry about.
SerpZilla team reminds you to keep your best up with the site content and overall quality aswell, so you don’t bother yourself of probabilities on being sanctioned.


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Unoptimized Images is The Main Problem of Slow Loading Time

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Imagine how many of us today use PCs, laptops and mobile devices. As world wide web, cellular and wi-fi technologies got on the level where they are today, we started to spend much more time browsing web from everywhere – Internet nowadays is a synonim of addiction. Yet there isn’t anything bad about it, we doubt that the effect doesn’t change our psychological stability and social liability.

But whatever, which of you enjoy when the another site you visit loads not instantly, but with huge delays? Even worser if that’s your very first visit – the site forms an bad impression, or even the lack of impression and makes you upset of the bad service, because that webmaster or the whole site team doesn’t bother themselves of how fast their site works.

And what if you’ll be that webmaster, and that’s your site, and another customer enters main page and waits for a second, then few seconds, then a bit more. What first impression does it make? Obviously, not good. In our high-technology generation there’s a small list of things which always make people nervous, still they cost a lot of unreversible dead cells, people would rather close the tab, and get out of your website than wait few seconds. Be sure they wouldn’t think twice on coming back, and they’ll be right.

How to secure your site’s business?

We can offer a few trusted services that really work well in case of optimization, and not only for images, but for the whole inner SEO routine.

  1.  Google PageSpeed Insights – a Google Developers tool name speaks for itself. PageSpeed gives you tips on how to speed up loading speed to the maximum, advices divided individually for PC and mobile devices;
  2. WooRank Website Review – great tool for checking if your site matches in quality, gives tipes on what to change, add and edit;
  3. W3C Markup Validation Service  – maybe not exactly a tool to speed up but also worth giving a try. Good HTML-markup makes your website a masterpiece.
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Google’s Mobile-Friendly Search

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Howdy, podner! Ever bothered yourself on how your target auditory users feel themselves as they access your website from mobile devices?
In times where progress always goes straight forward with countless miles per hour it’s important to build websites which are adaptive-to-all-popular-known-devices-and-resolutions.
By the way, you can check if your site is mobile-friendly following the Google Webmasters Tool.

Guess what? Google announced their ‘mobile-friendly’ ranking in search!
Yet it works only on Android Apps, but we already know the newest Google mobile search standard comes alive on 21st of April.


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Panda Celebrates Its 4th Birthday!

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It’s 4 years since Google Panda has been launched for the first time – Panda ver. 1.0 was released on February 24, 2011.

Google have been updating Panda officially for more than 20 times and applied over 50 unofficial updates.

Panda became a part of SEO handbook. It fundamentally changed a definition on which type of web sites ranked well in Google. It also affected thousands of businesses and how they operate online.
For now it’s been around four months since Panda was updated for the last time, as we remember the latest official update took place in September, and the latest unofficial one was applied in October.

Instead of Penguin, Panda impacts more sites overall. Google must be proud of it’s algorithm since it has cleared a search engines perspective with quality over quantity.

SerpZilla team joins to congratulations and we hope that sometimes, with minor and major algorithm updates, Google can be a bit more loyal to the systems that offer such services as we do!

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Google AdWords Integrated ‘call-only’ Ads

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AdWords launched ‘call-only’ ads in a phone-number-only format. The new format to be shown on devices which are able to perform calls (smartphones, tablets etc.). This innovation intendend to ease mobile ads for marketers who interested in call receiving and tracking.


The function is comparable to call extension, but ad creation process of ‘call-only’ appears to be much eaasier. After choosing ‘Create ad’, users can pick ‘call-only’ in the popping list:


How it will look like:


After adding all information, a correct URL and placing call tracking conversion, advertisers will get an ad which refers calls on their site, not a traffic. URL helps to define which users calls in fact.

As ad being clicked, users smartphone gets company phone number. In tine as ad being clicked, advertiser receives payment for an ad.

Speaking as a whole, new format integration saves time for ad creation with call function and improves CTR by 6-8%.

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Panda Don’t Sanction Description and Title Doubling

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John Mueller, Google Webmaster Trends Analyst, said that doubled title and meta description tags don’t cause any problems with Google search quality. In particular, those sites doesn’t get affected by Panda algorithm. As John says, doubled title and other meta tags aren’t a sign of quality in search. He also added: «Title and meta double presence doesn’t mean you have any problems with your site» – instead Google pays much more attention to overall quality.

Mueller recommended to remove doubling if it exists and stated that it won’t affect Google quality rating.

Watch the speech on the 46 minute of the video:

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No Whitelists in Panda and Penguin

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For the most part we do not have a whitelist where we can say this web site is okay and we can take it out of the algorithm. For some individual cases, we do do that. For a lot of the general search algorithms, we do not have that ability. But for others, we do have that ability, such as with the SafeSearch algorithm and false positives on adult content.

They can add those sites to the whitelist manually for the time being until they fix the algorithm.

But Google does not have that for Panda or Penguin algorithms. So it depends on the algorithm.

– John Mueller, Google+ and Webmasters CEO.


Overall, there’s nothing new, but fortunately, if we analyse the first paragraph, John agrees that there are “invividual cases”, which we assume obviously to be reviewed in individual order.

28th minute of the video:

Words of John Mueller mean only that despite being banned in Google, you can still find a way out – follow Google Webmasters and try to define why you’ve been sanctioned.
Try to create a list of nofollow links of your website and opt for remoderation, but don’t be afraid of irreversibility – there’s a big chance to become indexed again.

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Twitter To Give Google Access To “Firehose” Of Tweets

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Twitter confirmed that it has a deal again to supply Google with access to its full stream of tweets.


“We’ve got the opportunity now to drive a lot of attention to and aggregate eyeballs, if you will, to these logged-out experiences, topics and events that we plan on delivering on the front page of Twitter. And that’s one of the reasons this makes a lot more sense for us now,”

– said Twitter CEO Dick Costollo.

We presumed a lot earlier that it’ll be nice to pay attention on how our system’s sites, where you place links, are socially reliable. And we were right in refer to the news.

In SerpZilla we have a relative parameter – special algorithm that counts a variety of social factors.

Twitter improved their SEO effort to increase Google traffic and it’s important for us to realize now that the largest part of SerpZilla’s sites have strong social factors.

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comScore’s TOP-50 US Sites of December 2014

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Analytical agency comScore released it’s monthly rating of top digital media properties.

Reach % denotes the percentage of the total internet population that viewed a particular entity at least once in December. For instance, Yahoo Sites was seen by 70.4 percent of the 228 million desktop internet users in December.
* Entity has assigned some portion of traffic to other syndicated entities.
** Indicates that the entity is an advertising network.

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How the SEO Has Been Changing in 2014 Part 3

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Dentsu Aegis Network, international media and digital marketing communication company bought Covario, one of the biggest USA search marketing agencies. Though the deal doesn’t mean an ownership over Rio SEO software. Rio SEO became independent software development company outside Covario brand.

Searchmetrics officially presented key ranging factor rating of 2014. High quality content, literate site structure and behaviour factors became first-placed in the previous year. By that time link factors and social signals lost their significance.


Authority Labs agency published statistics of organic clicks on Google SERP in 2014. Click statistics were based in depend of device from which a transition was complete – mobile or desktop; and also keyword type – information or transaction ones.

Google updated Penguin algorithm up to version 3.0. Filter fights search spam, overoptimizated sites and resources with unnatural links. Site owners who made a request to review site positioning received an opportunity to recover in search results.


Google decided to remove Carousel from local search results connected with hotels, restaurants and other categories.

Mobile site optimization became much more significant factor for Google. Search engine started to mark in results web-sites optimized for mobile devices, also Google launched Mobile-Firendly Test tool in Google Webmaster Tools kit.


Bing published own version of Panda algorithm pointed to fight low-quality content. Despite that search engine representatives said what the truly quality content is. Bing professionals refer onto three aspects of web-site and page:

Twitter huge study ended the 2014 year. It’s dedicated to user interest in using service publications. Statistics made of 4 million tweets analysis. The main thing Twitter analytics figured out is that the time of publishing doesn’t affect on tweet spreading statistics.

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