Google to Update Panda in a Few Weeks!

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Google soon to release an update. That’s been said by Gary Illyes as he was performing on SMX Advanced conference.

Google Panda

According to his speech, update will be released in the next two, three or four weeks. It makes sense that the algorithm will be updated in the nearest future. Gary also stated that Panda much likely to claim no change, but its data will be renowed.

Futhermore, good news – the sites affected by Panda will be more likely to reclaim their positioning in search engines!

Gary also mentioned that it’s up to Google interest to apply a major update. Thus, Google Search team tries to support as high volume update frequency as possible. For now Panda updates require a manual launch and aren’t performed automatically, as for another Google algorithms.

Panda celebrated its 4th birthday on 25th of February. The main purpose of the algorithm is to fight sites with a low content quality. The latest official Panda update, 4.1., has been performed in September 2014, and the latest unapproved one – the same year’s October. John Mueller also had a statement of approval in March that Google didn’t update Panda algorithm since October 2014.

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Google: “Near Me” Searches have Doubled this Year

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Users show an increased interest in finding local businesses

Google Near Me

According to Google Trends data from March, search queries containing a geo or a location qualifier such as “nearby” or “near me” have been doubling the past year. Well, as mush as 80% of those searches come from mobile devices!

At first, Google launched new mobile ad product specifically designed around these types of queries and then released this data on the last week.
The new Nearby Business listings strip out the typical copy shown in text ads and feature buttons to get directions or click-to-call the business conversional buttons.

Google’s Chief business officer Omid Kordestani confirmed also that that a “Buy now” button will start appearing soon on select search ads!

Overall, what does it mean? If you are working in a field of any type of e-commerce business, you want to optimize your pages towards the new hype as users nowadays become more likely to pay an additional interest in searching local businesses – make sure your pages contain precise contact information regarding your business and the products you sell.

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You Should Be Using Google Analytics Smart Lists for Remarketing!

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What about Smart List? What it stands for and what it does?

A Smart List is a remarketing type list that Google search engine created for you basing on your Google Analytics conversion info.
Google uses a machine learning – it ooks through the data searching for indications that a user most likely to convert performing a target action as he visits your site.

Google Analytics

Signals such as device, user location, his browser, a referrer info etc. are analysed daily, and then the lists are updated to include the users who are more likely to convert.

Smart Lists: a criteria for set up

Set your Google Analytics code to enabled state of remarketing and advertising reporting.
You also want to have at least:

    10,000 daily pageviews on your site
    500 monthly transactions

If you haven’t got enough data, then Google will gather information from businesses that are similar to your own and will automatically create your list based on signals from their data.
The Smart List’ll work better if it’s made of your own data, however it’s worth testing the List even if you know it hasn’t been based on your own signals.

The Results

We set up Smart Listsfor a retail client of ours who’s selling high-end items. Image and text ads were split out into separate ad groups, and the other 13 lists that were set up were a mixture of AdWords URL targeted lists and Google Analytics remarketing lists such as “10 minutes on site and no purchase.” A sample of metrics can be seen below from the trial that started mid-March.

– Searchengineland

Results-1

It’s interesting to note here that the text ads are outperforming the image ads despite the image ads being of a high quality. I would speculate here that the text ads are caching more engaged users who are taking the time to spot and read the ads rather than just seeing something that is eye catching and clicking through.

– Searchengineland

Smart Lists have been proven to generate a higher ROI than the other lists. They also got a higher relative CTR than other ad groups!

We also set these up for a top-end high street fashion client, and the data below is for a 30-day period.

– Searchengineland

Results-2

Differences in performance can vary due to many factors, but this time image ads worked better than text ads.

How to set Smart Lists up?

Log in Google Analytics, then select the «Admin» tab at the top.
After, you’ll see an option for «Remarketing» under «Property». Choose that, then click on «Audiences».

Step-1

Select a new audience using the red button, then select the account you want to set the Smart List for.

step-2

If you’ve selected Smart List, you’ll be able to see roughly how many users you’ve had pass through that site over the last week (7 days).
This will help you to determine your membership duration.
Make sure you’ve got 10,000+ users in the list in order to use your own data for it.

step-3

Add an audience name and hit “Save,” then you’re done! The list will appear in your AdWords shared library, and you can use it in any of your Google display remarketing campaigns.

Why to use Smart Lists?

Smart Lists remove the need to keep re-evaluating your remarketing lists, because they dynamically update based on the latest criteria that has shown to lead to a conversion.
Dear user, if you’re new to Google Analytics remarketing routine, this is probably the best place for you to start!

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Mobile-friendly Sites in Bing

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It will look something like Google’s mobile-friendly search algorithm, yet with obvious exceptions. The summary goes with following:

— Launch is expected in the upcoming months.
— It will parse user experience on mobile devices, so make sure your site runs comfortable on the mobile devices.
— If you got the “Mobile-friendly” label on Bing mobile, you was set up to the algorithm:

bing-mobile-friendly

— A new tool to come from Bing will tell you if your site is mobile-friendly or not and how to get mobile-friendly if you aren’t.
— Sites that are unable to render on mobile devices will suffer (i.e. fully Flash sites).
— There will be two optiones – on or off, meaning that you are either mobile friendly or not.
— It’s a real time algorithm, so as soon as BingBot crawls the site, it will be picked up.

For further information follow discussions at Google+.

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Google Applied Manual Sanctions for Low-Quality Content

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Google

Google has issued a massive amount of manual actions over “Thin content with little or no added value.”

Thin content sanction example

Seems like Google went after a content network and was able to locate loads of sites participating in this network and then slapped those participants with low-quality or thin content manual actions.
An intense discussion on the subject goes on BlackHatWorld forum.

There has been a rash of thin content site issues the past day and a half popping up from GWT. Seems Google is stepping up the game in that area.


Seems like a lot of people are getting these messages since the past few days. I lost a site last year and GWT message was: “Pure Spam”. Although the site had around 200 articles and it was definitely not SPAM.


So yesterday I saw two of my sites penalized with “thin content” while one of the website was a huge white hat experiment. I use professional copywriting services and was shocked to see this, my affiliate manager was shocked too.
Then I go to my affiliate network forum and posted a thread and saw couple of other guys with the same penalties. One was having couple of hundred articles on his website. I saw his website, it was very decent.

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Google Experiments With Tweets in Search Results

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Some users have already noticed that some tweets started to appear in search results:

tweets-in-google-serp

Google representatives approved the test launch: “As it was said earlier on a January Twitter financial result announcement, we cooperate at showing service’s content on Google Search in real time. We started a minor experiments on Mobile search, but we got nothing to announce yet.”

Experiment goes in restricted access and isn’t available for all users and not on all devices.

In February 2015 Google and Twitter made an agreement of an access to microblog service. Google already have been scanning tweets, but an official agreement gave the search engine an opportunity to get more information than it could receive on a regular basis. On a previous week Twitter CEO Dick Costolo said that an access assumed to be launched in May.

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Blue Nile Research: In 27% Cases Users Type Keywords in Search in Form of Question

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Along with the percentage they use either shorter (less than 4 words) or longer (4 and more words) keywords with a similar frequency – user search psychology portrait research from Blue Nile Research company says.

blue-nile-research-1

Blue Nile Research specialists also reviewed a form of keywords which users are typing in search.
In contrast of form of approval, user’s search queries include such words as: “Why”, “How”, “Where”, “What” and “Which”.

The most popular query format in a question form is “How” – it’s being used in 38% cases; “Why” – in 24%; “Where” – 15%; “Which” – in 12%; “What” – 11% cases.

blue-nile-research-2

Researchers also have studied query length. They managed to divide all keywords by the criteria: “fragmented” (2-3 words), “full” (4 and over).
Their frequency spreaded equally – 50 by 50.

blue-nile-research-3

The diagram shown below reflects keyword frequency in ones including 2 to 8 words:

blue-nile-research-4

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Google Transfers All Ads to Secured Protocol

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Starting by the end of June (30th) this year (2015), the most of mobile, video (media) and desktop ads in Google’s contextual-media, AdMob and DoubleClick networks will be encrypted with HTTPS protocol. Advertisers who use any of these platforms, including AdWords and DoubleClick, will be able to show HTTPS-crypted media ads.

Google’s initiative to provide users with the best ad experience using online. The users will be secured every time as they browse video, plan a trip or open a favorite app.

Currently Google AdWords technicians continue to work on implementing the protocol in all products to support their partners – advertisers and publishers. By the end of 2014 all YouTube ads were already been transferred to HTTPS protocol.

HTTPS is a ranging signal which does launch in a real time.
As Google’s bot index a new URL with HTTPS, this URL gets a little ranging impulse instantly, complementary because of transfer to HTTPS!

Does your site match the criteria, dear SerpZilla user?

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Bing Search Engine Reaches 20 Percent on Market Milstone in the US

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Bing has hit 20 percent market share in the US!
The result of today’s milestone have come mostly at the expense of Yahoo, the Search Alliance partner.

table

In May 2009 Yahoo was just where the Bing today. Bing has been launched in June of 2009 and it had a market percentage comparable to where Yahoo is today in late Q4 2010.
Two giants, Microsoft and Yahoo created the Search Alliance in July of 2009.

Yahoo’s U.S. percentage on market share is currently 12.7 percent, and has been boosted recently by its deal with Firefox. Google’s lost ten points last month and has dropped to 64.4 percent.
Despite all the vast of growth volumes saw growth.

The effective reach is nearly at 33 percent for Bing, because it serves organic search results and ads to it’s partner – Yahoo search.

table-2

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Answers Bolding in Google Search

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Google is bolding the answers in the search results as quick answers being displayed at the top of the page.

In example, the ‘airline pilot salary’ query returns an amount in the knowledge graph area and shows $98,410 bolded, but a keyword doesn’t even contain the number:

airline-pilot-salary
spotted by Wissam Dandan and posted on Google+.

Uwe Tippmann of ABAKUS shows that if to search for the same query in the Google UK you’ll get a different numbers and even a range of bolded salaries.

airline-pilot-salary-uk

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